The Christmas Riverbank Display on the banks of the River Torrens at the side door of the West End Brewery continues to bring enjoyment to all South Australian families. The display commenced as a clean-up project for the staff at the brewery back in 1959, where the operations team decided to enhance the gardens with some festive cheer. It started with Santa and his sleigh and grew with the addition of Vulcan in the 1960's and then a giant Ferris wheel, Moby Dick, Frosty and the water wheel house. Today structures have been created or enhanced with the newly developed Nativity scene, toy stack and the old brewery truck with Christmas tree, plus Vulcan and the Ferris wheel display new LED lighting. In celebration of this initiative, Channel 7 as media partner for the display added their own promotional piece of their television character- a jack in the box. Bon bon's abound, and have been recently redesigned with the many languages of cultures found in the multicultural make-up of South Australian communities. The 2013 Christmas Riverbank Display will run from Monday 2 December 2013 up to and including 31 December 2013.
