We are unique in the cluttered Australian wine market in that 85% of our domestic sales are directly to consumers and not through the confusing retail shop market place.
This is a wonderful opportunity for us as winemakers, in that we have a special relationship with each of our customers and have the opportunity to listen to Australia’s wine lovers and make wines they want to enjoy.This allows us to be more critical of our methods and be more introspect in our wine making direction.
This opportunity is not available to those producers who are kept at arms length from their ultimate customers. We are lucky enough to have a VIP customer group called Club Equus that has a substantial membership of very loyal and committed customers proud to be a member and have the chance to enjoy wines of this calibre.
As well as a focused direct approach to our domestic sales we are now embarking on exciting export markets that are opening up to us.
Our future direction in export markets are niche sales to restaurants and prestige luxury hotels.
We are very excited with our prospects in this area and our ability to supply increased quantities to these premium establishments.
Already our fine wines can be enjoyed on the best tables in such places as U.S.A., Germany, United Kingdom, Sweden, Cook Islands, Fiji and China.
